Smart Proteins

At A.k.A I love working on diverse projects and this was no exception, it was motion graphics for a ruddy sports supplements company no less! I was tasked with creating a sequence from scratch that showed the company logo kinda unfurling so I set about creating a detailed 3D model of said branding. The brief was for me to eventually have the titles wipe so that they can show their fitness videos afterwards and was designed to be used in a variety of formats.

The sequence consisted of 3D and vector elements. I also finished off with some slight post production tweaks to get the colours-a-poppin!

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For the Smart Proteins motion graphics I started off by creating a 3D model from the 2D designs that were supplied to me. From there I set about texturing and then animating the logo to bring it properly to life. It was then integrated into a motion sequence and around it I built the full animation. From start to finish I was able to create the animation in around one week. I finally did some post production including minor colour corrections before the project was complete. I'm really loving these motion sequences!

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