Butter Artwork

Launch product artwork

I was approached to create some bold advertising artwork for a new butter product and were tasked with creating two separate pieces, both of which had to stand together and also work separately. The brief and follow up mood board consisted of outdoor feelings conveying the fresh countrside with thoughts of newly cut grass, hills, mountains, streams and all things fresh, clean and natural.
The artwork was created by first sketching a symetrical design in which the product would naturally be the star of the show. My concept was to create a paper cut layout with depth that had graphics on each piece. In order to obtain the level of detail that I wanted the final pieces were very large!
Below you can see a few of the processes involved in the making which, I had great fun making.